Client: Australian Financial Review, Boss Magazine
Brief: Great organisations are powered by great cultures and culture is in the spotlight at the moment thanks to everything from cricket to banks behaving badly. From a boardroom level, it’s a risk to mange and a competitive advantage to build. Companies are starting to turn away from traditional boardroom agendas and putting community before profits. Finding purpose within companies is not a statement of the obvious it’s about saying why what you do matters, to the community at large.